Back in September, we tested out the, then a BlackBerry app that kicked off a pilot program for a digital prepaid Starbucks loyalty card on your mobile phone.
Today, Starbucks is expanding the program past its pilot retail stores, including kiosks at Target. Now the Starbucks Card Mobile app (for iPhone, iPod Touch, and BlackBerry) is a digital version of your prepaid card that you can actually use in 7,500 stores instead of cash or your plastic card to buy those frothy cappuccinos and extra-hot venti decaf skinny hazelnut lattes.
We tested out the app again just for fun, and found it worked smoothly. You have to already have a Starbucks card, which we do, and it helps to have your credit card or PayPal information already added to your account. Virtually topping up the digital card was a snap, and paying was as easy as pressing a button and waiting for the app to generate a bar code.
The store location feature is another bonus; it uses Google Maps to help you find the source of your next caffeine fix.
The Starbucks Card Mobile app is free, and available through BlackBerry App World and the iPhone App Store. We expect to see a version for Android next.