Will we soon be calling Microsoft a "fashion giant" in addition to a "software giant"? OK, that's probably stretching it, but the company is launching a new line of graphic T-shirts called "Softwear by Microsoft." Yep, you read that right. Microsoft is getting into the clothing business.
AdvertisingAge tells us the line is meant to evoke the '80s, a seminal time in the history of PCs. As such, the shirts will feature designs including retro MS-DOS fonts and a mugshot of a young Bill Gates. Just pair them with acid-washed jeans and a Swatch watch and get out the floppy disks!
Ad agency Crispin Porter & Bogusky is behind the shirts, which are expected to hit select stores (presumably not including Neiman Marcus) on December 15. Rapper Common, who also came of age in the '80s, will be a celeb spokesman for Softwear, and contributed designs, as well.
After some reflection, we think we can adjust to the idea of Microsoft making T-shirts. But please, Redmond, stay away from evening gowns.