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Overture heads toward automation

The commercial search arm of Yahoo plans to automate a portion of its ad-bidding system in the next month.

Overture Services, the commercial search arm of Yahoo, plans to automate a portion of its ad-bidding system in the next month, an executive said Wednesday. Michael Harris, Overture's senior vice president of global product management, said the company will combine and automate

The change reflects the growing similarity between Overture and Google, its closest rival. Google, the No. 1 search provider, has long been known to its focus on technology when it comes to Web search and advertising. Overture, by contrast, has given advertisers more control of the results.