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Culture will extend reach to Canada, Europe

Through a deal with a company called E4X, the discount retailer--previously only in the United States--will be accepting orders and shipping to 34 new countries.

Discount online retailer announced on Thursday that it will be selling its products outside the United States for the first time.

"We're actually right smack dab in the middle of integrating," Jake Bailey, Overstock's director of international sales, said in an interview with CNET on Thursday. No final date has been given for the launch of international sales, but Bailey said it will be before the end of 2008.

The Salt Lake City, Utah-based company has inked a deal with E4X, which runs a service called FiftyOne Global Ecommerce. The partnership has enabled Overstock to start billing and shipping to a total of 34 new countries--Canada, as well as 33 European nations. FiftyOne lets a participating retailer ship to a U.S. address and receive U.S. currency, while the buyer pays in his or her home currency.

Not all of Overstock's products will be able to be shipped overseas. Some bulky products, like massive HDTVs and large pieces of furniture, will continue to be available only in the States. But, Bailey said, "for the most part, it's going to be the bulk of our product offering."