All energy and matter, in this universe and every other, is now part of mobile company's bombastic new name: 'Everything Everywhere'.-- if you believe the
The company's pursuit of total ubiquity starts on 1 July, when all 16,500 UK employees of Orange and T-Mobile will officially become minions of the new omnipresence. That is, until some of them are made redundant.
The Orange and T-Mobile brands will still be around, so you won't see the name Everything Everywhere taking up your phone's whole screen. But you will get the advantage of a combined network that will offer users more coverage.
The company says T-Mobile and Orange customers will start seeing changes later this year, with free roaming across both networks. T-Mobile pink and Orange orange clash like the titans, so happily we won't see a horrific hybrid logo. High-street stores for the two brands will stay separate, as will their adverts.
The man with the best job title in the world is Tom Alexander, chief executive of Everything Everywhere. He told Reuters that Orange would emphasise its "premium element", while T-Mobile would focus on its "straightforward, value-orientated appeal".
No news yet on whether Everything Everywhere will also exist at all times, or whether Everything is truly unlimited or has a fair-use policy.