Rolling Stone is the latest among an array of offline brands to expand their online efforts. The august magazine joins an ensemble cast of entertainment giants rolling out "destination" sites, including Disney, Time Warner, and Viacom.
Rolling Stone updates music hub
Rolling Stone is entering the "destination" site race with the launch of a hub site aimed at music lovers, dubbed Tunes.com.
Viacom makes major online push
Sony switches channels in big picture
Is Time Warner next in merger mania?