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Tech Industry Strategy & Insight

Elite business publishers such as Wharton Business School's Knowledge@Wharton, Harvard Business School's Working Knowledge, McKinsey Quarterly, Booz Allen Hamilton's strategy + business, and Stanford University Graduate School of Business's Stanford Knowledgebase offer free access to technology-focused content on the award-winning Web site.

    Strategy & Insight Strategy & Insight: Top analyses from the worlds of academia and consulting.


    The Net telephony upstart has a cult following, but the challenge is going to be shedding its geeky image.
    August 16, 2005, 10:00 AM PDT
    More Knowledge@Wharton articles

    McKinsey Quarterly

    August 23, 2005, 10:00 AM PDT
    Many business managers don't understand IT costs, but explaining them can help forge a true partnership between IT and the business.

    Strategy & Business

    March 30, 2005, 12:00 PM PST
    Producing shoddy products may be seen as an effective bottom-line strategy by some companies. But doing so can put profits at risk.

    The limited impact of Zotob and its ilk shows that Microsoft's security strategy is working.div>
    August 18, 2005, 12:18 PM PDT | Forrester Research

    Consumers' attitudes toward technology govern what products they buy and when they buy them. Producers should pay attention.
    August 2, 2005, 5:00 AM PDT | Forrester Research

    To win consumers over to the next version of Windows, Microsoft needs to pay close attention to their needs and habits.
    July 27, 2005, 10:00 AM PDT | Forrester Research

    MTV debut of new game console issues a sharp challenge to Sony and marks a radical shift by focusing on consumers.
    May 13, 2005, 8:49 AM PDT | Forrester Research