Culture

New 'Wonder Woman' trailer debuts, but is it enough?

Commentary: Some fans question whether the film is getting the same intense promotion that Warner Bros. lavishes on its male-superhero flicks.


It wouldn't be a superhero movie unless comic book fans got their fair share of promotional trailers.

In the case of the "Wonder Woman" standalone movie, directed by Patty Jenkins and starring Gal Gadot, we started seeing trailers last July. The first look at Godot's Wonder Woman costume was even teased as early as November 2015.

The latest "Wonder Woman" trailer aired Monday on TV during "Gotham" but oddly enough isn't posted on the Warner Bros. YouTube channel.

Some fans are beginning to question whether Warner Bros. is fully invested in the film's success, with than less than a month before its June 2 release. "Wonder Woman" movie trailers and TV spots can be found online, but it's possible that the movie studio isn't interested in heavy promotion.

SyFyWire blogger Shana O'Neil argues there was more advertising for Wonder Woman's character in "Batman v Superman: Dawn of Justice" than she's seen for the standalone "Wonder Woman" film.

"It worries a lot of people who are invested in the success of female superheroes in film and television," O'Neil says. "Because it looks like Warner Bros. isn't even trying, and we all need this movie to be a success because we need more female-led movies."

Wonder Woman will also appear in the upcoming "Justice League" movie.

Warner Bros.

Uproxx entertainment editor Donna Dickens has likewise expressed concern over the marketing for "Wonder Woman."

"If you hop over to the official YouTube page for the upcoming 'Justice League' film -- the movie, which comes out in November 2017, already has six videos: one trailer and five 'Meet the team' biographies," Dickens writes.

The "Wonder Woman" page, by contrast, has no bio videos.

"What is going on? How can a movie that is seven months away be getting more promotional attention than the one that is practically in theaters already? Do Warner Bros. and DC think audiences don't want to meet the cast of Wonder Woman?" Dickens says.

So if "Wonder Woman" isn't getting the super-marketing treatment, it will be up to fans to send a strong message to Warner Bros. by seeing the movie in droves.

Voting with your money goes a long way in telling a movie studio that you want more female leads in superhero movies -- and not just sidekicks.

Warner Bros. did not immediately respond to a request for comment.

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