After spending the past couple of years mocking each other in the press, Apple and Verizon are now partners. In keeping with their newfound collaboration, Apple's newest TV ad touts both AT&T and Verizon.
In the new ad, "Two is better than one," Apple shows two iPhones side by side doing exactly the same tasks. Of course, the two phones are completely in sync, opening apps at exactly the same, perhaps giving the impression that the two carriers are equal.
The speed of the iPhones has nothing to do with the carrier speed and Apple's commercial doesn't touch on downloading over a 3G network or anything else that would set the two carriers apart from one another.
But that's not the way it's always been between Apple and Verizon. One of Apple's commercials focused on the fact that AT&T's network allows you to make a call and still have access to the Internet.
The commercial ends, "Can your phone and your network do that?" Clearly a shot at Verizon's inability to do the same thing.
Apple's not alone in taking swipes at the competition. Verizon took out a full-page ad in The New York Times making fun of Apple's iPhone 4 antenna woes that read:
"And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make calls."
The taunting is water under the bridge now. By having the iPhone available on multiple carriers, Apple will sell more iPhones and consumers will have their choice of carrier. Seems like a good situation for everyone, except maybe AT&T.