Netflix is alerting its viewers whenever its picture quality slows down by no fault of its own.
Late on Tuesday, Vox Media designer Yuri Victor posted to Twitter of a photo of a Netflix screen buffering to a video. An alert was posted towards the bottom of the page, saying that "The Verizon network is crowded right now." Netflix went on to say that it was "adjusting video for smoother playback."
Not long after that was image was published to Twitter, Netflix spokesman Jonathan Friedland tweeted out that the feature is being implemented across the network to "keep members informed." Images showing a similar message on other networks has not been published so far, so there's no telling if it's specific to Verizon or works across networks.
The timing of the shot over Verizon's bow is nothing if not interesting. In April, Verizon and Netflix signed an "interconnect" deal that the streaming provider hoped, would improve video quality. It's believed that the deal, like a previous one signed with cable provider Comcast, provides Verizon direct access to Netflix's content delivery network to deliver better quality video.
Despite signing the deals to deliver better quality, Netflix has panned the very fact that it needs to ink just agreements. The company argues that television service providers are unfairly ratcheting back Netflix traffic and should allow for full access no matter what. The company has published a Transparency report it updates periodically to show the speeds its subscribers are getting on different networks. Verizon FIOS, the service Victor was on, is ranked eighth in Netflix's evaluation with an average speed of 1.99Mbps. The top provider, Google Fiber, delivers Netflix at an average speed of 3.6Mbps.
The issue at play between providers and Netflix is how the heavy data transmission between Netflix's services and customers should be handled. At the center of that issue is the concept of Net Neutrality and whether traffic should continue to flow freely through networks or be metered. Netflix, of course, wants to see the free flow of traffic to keep its costs down. Most television service providers would like to have the option of charging companies that use up the bulk of its bandwidth. Chief among those companies is Netflix, which gobbles about one-third of all US traffic during peak Web traffic hours.
The debate over Net Neutrality is still ongoing with no clear end in sight. But it's clear from Netflix's latest move that it's going to try and hold cable providers accountable to customers. So far, Verizon hasn't said publicly exactly how it feels about that move.
CNET has contacted both Verizon and Netflix. We will update this story when we have more information.