In a deal with MyPoints, an online marketing incentive system, MarketTools will offer surveys to users who can then collect points that can be redeemed for anything from brand-name merchandise to frequent-flier miles.
The move allows MarketTools to target MyPoints' estimated 4.5 million members, said Ron Mester, MarketTools' executive vice president of sales.
In addition, MarketTools has secured roughly $30 million in funding from several key investors, including Oak Hills Venture Partners, Monitor Clipper Funds, InterWest Partners and Dominion Venture.
MarketTools, a 61-employee firm, provides software to companies who want to conduct consumer surveys over the Internet. It also offers a less-sophisticated application to small businesses seeking feedback or to people interested in polling friends, family members or other small groups on topics such as which movies to watch.