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NBCi sets sights on businesses

The company names former Wall Street analyst Alan Braverman president of its business-to-business unit, signaling its interest in that market.

In its first executive appointment since its launch earlier this week, NBCi today named former Wall Street analyst Alan Braverman president of its business-to-business unit.

The former Internet analyst from Banc of America Securities will be responsible for overseeing NBCi's business-to-business initiative, which will be unveiled in the coming months, the company said.

The new division will complement NBCi's consumer business, headed by NBCi president and chief operating officer Edmond Sanctis.

NBC Internet launched earlier this week and began trading on the Nasdaq Stock Market.

NBCi combines the Snap.com Internet portal with community services and direct e-commerce company Xoom.com, along with several of NBC's properties, including NBC.com and AccessHollywood.com. (CNET, publisher of News.com, launched Snap and holds a 13.8 percent stake in NBCi.)

"As one of the brightest and most influential Internet analysts on Wall Street, there is not a stronger industry player that we would want to lead us in this very important initiative for NBCi," NBCi CEO Chris Kitze said in a statement. "Alan's contacts, experience and knowledge in both the business and financial worlds will be absolutely invaluable to the company as a whole."

Built from the merger of NBC's Internet assets, NBCi is a consumer-oriented venture. Today's announcement indicates the company's interest in expanding into the business-to-business end of the Internet.

NBCi's properties rank as the seventh-most-visited Web sites and services on the Internet, according to September 1999 Media Metrix rankings.

Alan Braverman has made a name for himself on Wall Street, most recently serving as senior managing director and head of Internet research for Banc of America Securities.

Before joining Banc of America Securities, Braverman was managing director and head of Internet research at Deutsche Bank Securities, the investment banking arm of Deutsche Bank Group. From 1996 to 1998 he was the senior Internet analyst at Credit Suisse First Boston.

In addition, NBCi named John J. McMenamin, a veteran of iVillage and Time Warner, executive vice president of sales and marketing. McMenamin will oversee NBCi's advertising, sponsorship and integrated media sales, including strategies that tie together broadcast and cable television, radio, and Internet opportunities, the company said.