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NBC, Microsoft KO Merger Rumors

Officials at Microsoft and General Electric are denying reports that the two companies are engaged in talks to negotiate an acquisition deal.

Officials at Microsoft and General Electric are denying reports that the two companies are engaged in talks to negotiate an acquisition deal.

Weekly Variety originally reported that the two companies were carving out an agreement under which the software giant would acquire a 49 percent stake in GE's NBC unit.

The story gained currency after several high-tech industry analysts said a deal would make sense as Microsoft moves into the interactive programming arena.