The National Basketball Association, which has stood out among the major sports leagues as an early adopter of digital technology, will Webcast 40 live NBA games in their entirety to members of its NBA League Pass Broadband program.
This is the first time that the NBA has offered a full slate of live NBA games online. The league pass subscribers can view the games via NBA.com.
The regular season live Webcasts will be the first on NBA.com since the NBA became the first major professional sports league to Webcast a live game in streaming video on April 13, 2001.
The NBA recently agreed to be part of the Google Video Store, offering NBA fans the chance to download games a day after they are played.