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MPEG-4: The Apple of Jobs' eye

Apple Computer has kept itself busy of late creating new recipes for marketing and sales, but for Steve Jobs, MPEG-4 is the next big thing. He tells us why in an interview with CNET News.com.

Apple Computer has kept itself busy of late creating new recipes for marketing and sales. The company recently cooked up a public preview of QuickTime 6. To get a taste of Apple's future, CNET News.com sits down with Steve Jobs and bites into the issues.

One-on-one with Steve Jobs
Is MPEG-4 video technology the next big thing? Apple Computer's Steve Jobs thinks so. In an interview, Jobs talks about licensing pacts and product delays.
June 5, 2002

Apple backs MPEG-4 despite fee dispute
The company previews QuickTime 6 with the next-generation compression technology, declining to wait for final terms of a controversial licensing plan.
June 4, 2002

Apple eMac graduates to retail sales
The company starts selling a new version of the system--originally a version of the iMac for the education market--to anyone who wants one. Also on tap: a quicker QuickTime.
June 4, 2002

previous coverage
What's in a name? For FireWire, plenty
What Apple traditionally sold under the FireWire trademark has also been pitched as i.Link and IEEE 1394, but fresh competition is forcing the company to rethink its marketing.
May 29, 2002