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Christmas Gift Guide
Culture

Motorola plans to Mickey Mouse around

Walt Disney teams with Motorola to produce a line of consumer electronics featuring popular cartoon characters aimed at the kiddie market.

Walt Disney has teamed with Motorola to produce a line of consumer electronics featuring popular cartoon characters.

First out of the gate this year will be a two-way radio and a cordless telephone, which will replace industry-standard electronic call tones with voices of Disney characters such as Cinderella, Mickey Mouse and Buzz Lightyear.

The products, which are aimed at children, are being developed with the help of Frog Design.

Disney plans to launch more products in 2003, featuring items from other categories that "uniquely combine Disney content and technology."

"We are bringing our new electronic products to life by incorporating the characteristics and personalities of Disney characters into the physical and virtual interface of each product," Andy Mooney, president of Disney's consumer products division, said in a statement.

The radio and the telephone will each cost $59.99. They're expected to be available for the holiday season.

Mooney called the 6-12 age bracket an "untapped consumer electronics segment," though Disney isn't the first company to launch consumer electronics aimed at the kiddie market.

Barbie and Hot Wheels have been featured on a line of computers, and other companies have produced digital cameras and even personal digital assistants for youths.