Microsoft will revamp management responsibilities within its MSN Web site network, giving Senior Vice President David Cole responsibility for Microsoft's online arm in a new Personal Services Group formed within the company. Cole also oversees Microsoft's new personal services initiative, based on its .Net Internet strategy, that will deliver a wide variety of personalized Internet content to users as well as Microsoft's speech-recognition software efforts and consumer services such as its Hotmail free e-mail service. Cole will report directly to Chief Executive Steve Ballmer. He previously reported to Group Vice President Bob Muglia, who will now work in the company's Windows group, with Group Vice President Jim Allchin. Muglia will focus on Microsoft's storage data management strategy.