The Redmond, Wash.-based software maker on Tuesday announced details of a new relationship with e-commerce services provider Digital River. Under the arrangement Microsoft Plus Digital Media Edition package will be made available for download at scores of Web sites. The media software will be marketed in a handful of top U.S. retail chains, including BestBuy, CompUSA, OfficeMax and Staples.
After a decade, even
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Plus Digital Media Edition is a set of tools meant to enhance photo, music and movie applications working with Microsoft's.
Microsoft has been selling downloads of Plus Digital Media Edition from its Web site since last year through a partnership with License Technologies Group, an e-commerce management specialist. For the most part, the company still relies on traditional brick-and-mortar retail and manufacturer distribution channels to get its products into customers' hands. Microsoft representatives said the Digital River pact will help Redmond develop future strategies for.
Several of the retail partners have already begun selling the media package through their sites, including CompUSA and OfficeMax, which both have the product listed for $19.95, the same price Microsoft charges at its own Download Center.
The software giant has been expanding its download sales capabilities on several fronts of late. The company, for instance, recently signed a deal with CinemaNow tothrough its MSN portal site. Microsoft is also expected to later this week, putting the software giant in direct competition with Apple Computer and its popular iTunes service.