Is Blu-ray the root of Sony's troubles in the gaming space? Aaron Greenberg, Microsoft's director of product management, seems to think so.
Speaking to Edge magazine in a recent interview, Greenberg said that because "Sony bet on the physical disc" for entertainment, it's facing "associated costs" that might be holding the PlayStation 3 back.
"The fact that we're able to offer a console starting at $199 is a benefit of not being burdened with that cost," Greenberg told Edge. "Being $100 cheaper is part of the reason why we're nearly twice [Sony's] installed base."
Greenberg was also quick to point out that Microsoft offers HD movies and television shows through Xbox Live.
Whether or not Blu-ray is really the reason Sony is trailing Microsoft is decidedly up for debate.since the release of the PlayStation 3. Due to powerful components, including but not limited to Blu-ray, the company was forced to keep the PS3's price high for a substantial period of time.
But once Sony sales growth in February., sales started taking off. In fact, The NPD Group reported recently that Sony tallied 30 percent year-over-year
Going forward, some analysts believe Sony, not Microsoft or Nintendo, will lead this console generation. Analysts at Strategic Analyticsthat they expect the PlayStation 3 to have a longer shelf life than competing console, which should help it enjoy commercial success "five years after the Wii has been replaced."
I guess we'll just have to wait and see. But for now, isolating Blu-ray as Sony's problem might be just more posturing on Microsoft's part.