Luminant Worldwide Corp. (Proposed ticker: LUMT) priced its shares at $18 a share late Wednesday, slightly above its original price range of $15 to $17 a share.
Luminant, which provides Internet and e-commerce services to Fortune 500 companies, cut the number of shares that will be offered in half from 10.5 million shares to 5 million shares.
Former CBS honcho Michael Jordan serves as Luminant's chairman and will own about 4 percent of the company following Thursday's IPO.
Formerly known as Clarant, Luminant Worldwide lost $111 million last year on sales of $54.8 million.
Deutsche Banc Alex. Brown will serve as lead underwriter.