I've done plenty of weird things for my cats. I build elaborate structures out of cardboard boxes on the living room floor. I let them sit on all the pieces in the jigsaw puzzle box and just work around them. But my cat-indulgence resolve is now being tested by a new, not-yet-released product called the Licki Brush.
Just hearing the name of the Licki Brush should give you an idea of what it does. It's a tongue-shaped cat brush you hold in your mouth and use to "lick" your cat. A short video shows the product in action.
Cats lick themselves all the time, but their barbed tongues are made to handle the job. Human tongues are just too smooth. And if you're actually licking your cat with your tongue, you may want to consider some form of therapy.
The Licki Brush has a pretty great product tag line: "Lick your cat." It's simple. It gets to the point. It's marketing at its finest.
The idea here isn't that the Licki Brush will groom your cat any better than a non-Licki brush would. It's more that the product lets you get down to your pet's level, act kind of like a cat yourself and potentially get closer to your little buddy. If you're repulsed by the concept, the brush isn't for you. If you think, "Hmm, I have always wondered what it would be like to lick my cat," then this is totally the brush for you.
Currently, the Licki Brush is teasing us with a video and a bare-bones website promising a Kickstarter campaign soon. PDX Pet Design is the mind behind the brush. The pet-products company already offers an intelligent cat toy called Shru. PDX assures CNET the Licki Brush is indeed "very real." There's already a 3D-printed Licki Brush prototype, but the final product will be made from soft silicone.
If cats think people are just big, dumb, mostly hairless cats, then the Licki Brush will only perpetuate felines' stereotypical view of humans. That's OK. Secretly, all of us cat people just want to blend in with the cool kitty crowd.