Google is a company "deserving of great love" according to its CEO. Larry Page has posted a review of the last year, 12 months on from being appointed CEO of the search giant.
He also repeated the company's "do no evil" motto by saying Google "always believed that it's possible to make money without being evil." Though some would question Google's morals, with thethe search giant recently caused over its .
Page writes that Google has to do the right thing because of its relationship with the people who use it, and the fact they can switch to the competition with just a click. "We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing," he wrote.
"For every magic moment we create -- like the ability to drop a photo into Google and search by image -- we have a very happy user. And when our products don't work or we make mistakes, it's easy for users to go elsewhere because our competition is only a click away."
More seamless integration across all Google's products is a priority for the company, Page said. He wrote: "I have always believed that technology should do the hard work -- discovery, organisation, communication -- so users can do what makes them happiest: living and loving, not messing with annoying computers!
"That means making our products work together seamlessly. People shouldn't have to navigate Google to get stuff done. It should just happen. As Sergey [Brin, co-founder of Google] said in the memorable way only he can, 'We've let a thousand flowers bloom; now we want to put together a coherent bouquet.'"
Some would argue Android is far from a seamless experience, however. And others have a .
You can't deny Google's might, but whether it's becoming too big for its own good is another question. It's all well and good saying it has to play fair or we can switch to the competition, but when Google is so massive it's hard to avoid.
Some of its offerings have proved invaluable to me over the years, and really make it feel like the future I was promised in Back to the Future 2. Streetview, for example, is awesome. And I own an Android phone. But I wish Google would get a bit more focus, instead of trying to branch out into everything. When was the last time you used, for example?
But maybe that's just me. Let me know what you reckon in the comments below, or on our Facebook page.
Image credit: Google+