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Lane urges start-up treatment for older firms' Net plays

Proven businesses seeking to embrace the Internet should treat the initiative as a different kind of start-up venture, according to former Oracle president Ray Lane.

Ray Lane describes how established businesses should approach new Internet opportunities.

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MOUNTAIN VIEW, Calif.--Proven businesses seeking to embrace the Internet should treat the initiative as a different kind of start-up venture, according to former Oracle president Ray Lane.

Established companies enjoy capital, established brands and developed infrastructure but face unique challenges, said Lane, who yesterday announced his decision to join leading Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers as a general partner.

The opportunity to guide established businesses through the transition was an important part of his decision to join Kleiner Perkins, Lane said in an interview.