It's AU$49 and it comes with "1000s of games". But don't get confused — this most certainly is not the PlayStation Vita it resembles.
Kogan is renowned for its grey imports, many of which are true bargains for local consumers, even if they can tick off other companies. But its latest offering — the Portable Video Game & Media Player with Camera — might we attract a little interest from a certain Japanese company...
Billed as being "pre-loaded with hundreds of classic arcade games that you know and love" as well as letting you "download 1,000s of games from the internet" the device is strangely brand-free, albeit with a rather familiar shape.
The spec sheet lists it as a 4.3-inch screen (non-touch) and a 300MHz CPU with 16MB of RAM. Game playback formats are given as GBA, SFC, SNES, Sega, FC and NES, while video playback is MP4, MPEG, AVI, RMVB.
There is even a cheaper model: AU$29 without the camera, a much smaller 2.8-inch screen and the PMP II brand name.
Our best guess is that the device runs emulator software and plays ROMs, similar to thethat it also resembles.
We reached out to Sony Computer Entertainment Australia and were given the following statement by a spokesperson: "We are currently looking into this. We can also confirm this is not official PlayStation product."