Sometimes the best jokes are just hiding out in plain sight, waiting for you to notice them.
Fried-chicken chain KFC may be a division of a massive global fast-food company, Yum Brands, but it has developed a reputation for viral, internet-savvy promotions.
Let's forget the KFC only follows 11 other accounts., the and that . The company's coup de grace is on its Twitter profile where
The 11 other Twitter users include all of the pop-star Spice Girls (Geri Horner, Melanie Brown, Emma Bunton, Melanie C and Victoria Beckham) along with six guys named Herb, including NFL player Herb Waters with the Green Bay Packers.
Twitter user Edge pointed out this unusual combination on Thursday:
Edge's tweet blew up on Twitter with over 400,000 likes once the message sunk in. KFC's following habits are a reference to the chicken giant's famous secret recipe that uses 11 herbs and spices. This may be one of the cleverest uses of Twitter follows ever devised.
A KFC representative says the Twitter follows have been live since Sept. 18, so it took about a month before everyone noticed. "Our vault was getting cleaned so I thought the best place to keep the secret recipe was on Twitter," said KFC's US digital marketing manager Bentley McBentleson in a statement. "'No one's going to look at who we're following!' I thought. Boy was I wrong. I've made a huge mistake."
We may not ever discover the secrets involved in the food recipe, but we now know KFC's Twitter-follow ingredients include Sporty, Baby, Ginger, Posh and Scary Spices.
First published Oct. 20, 9:03 a.m. PT.
Update at 9:40 a.m. PT: This story has been updated to include a statement from KFC. Another update corrected the number of guys named "Herb."