Internet measurement company Jupiter Media Metrix and geo-targeting technology provider Quova plan to announce a deal Monday to build Jupiter?s Web analytics offerings with geographical data on Web surfers. Under the partnership, New York-based Jupiter will fold into its site measurement service Quova?s signature product, GeoPoint--technology that allows Web sites to identify the locale of visitors on the country, state and city level.
Web sites can use the technology to track whether a TV and print advertising campaign in a select metropolitan city is effective at driving people to a Web site, for example. "Web sites will know where people are coming from and know where to spend marketing dollars as a result," said Marie Alexander, CEO of Redwood City, Calif.-based Quova. Financial terms and length of the deal were not disclosed.