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Job listings expand on Net

Online job listings continue to expand and threaten to cut into newspapers' lucrative classified ad business.

Online job listings continue to expand and threaten to cut into the newspaper industry's lucrative classified advertising business.

In the latest example, JWT Specialized Communications this week launched a "diversity virtual job fair" to bring minority job applicants and companies together on the Internet.

Applicants will be able to search for job openings on the Web by skill categories and by company. Some 30 companies will participate in the venture.

JWT, a communications agency owned by J. Walter Thompson, released a survey showing that 72 percent of males and 21 percent of females already use the Internet for job searches. It has spurred services such as Monster Board, which even lets users search for international jobs, and CareerMosaic.

"Our home page material changes monthly to reflect the latest trends in the job-hunting scene," the CareerMosaic Web site states. Its features include an employer profile section, jobs database, and resume builder, as well as job fairs.

In Silicon Valley, online job listings are expanding rapidly. Companies such as Oracle and @Home report great success in finding applicants online.

"In high tech, more and more people are using the Internet to get to employees," an Oracle spokeswoman said.

Companies like job hunting on the Web because it helps cut costs and lure Net-savvy workers. Newspapers are watching the trend closely, as job classifieds are a longtime moneymaker. Many newspapers, such as the San Jose Mercury News, run weekly section dedicated to careers and job listings.

"It's going to cut into their core business," said Patrick Keene, an analyst for Jupiter Communications.

Hiring workers online is not a panacea, however. The household penetration of personal computers still lags far behind that of newspapers, reducing the potential pool of applicants, Keene noted.