Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
There are those who descend upon Twitter and immediately blast out bombast.
Not Jeff Bezos.
Having joined in July 2008, he must have considered this service very carefully. Nothing had ever emerged from his account.
Tuesday, though, was the day when he paused over his keyboard and wrote: "The rarest of beasts -- a used rocket. Controlled landing not easy, but done right, can look easy."
What humility. Well, what brag-infused humility.
The rarest of beasts - a used rocket. Controlled landing not easy, but done right, can look easy. Check out video: https://t.co/9OypFoxZk3— Jeff Bezos (@JeffBezos) November 24, 2015
Clearly, by waiting more than seven years to tweet, Bezos has taken his approach to social media step by step without too much ferocity.
There might be some who translate his first tweet as "I'm better than Elon Musk."
Musk, like Virgin Galactic's Richard Branson, is also vying to take rockets to Mars and beyond. The Tesla CEO and Space X founder took to Twitter to congratulate Bezos. Well, mostly to congratulate.
"Congrats to Jeff Bezos and the BO team for achieving VTOL on their booster," Musk tweeted. VTOL stands for vertical takeoff and landing.
He wasn't done. "Getting to space needs ~Mach 3, but GTO orbit requires ~Mach 30. The energy needed is the square, i.e. 9 units for space and 900 for orbit," Musk tweeted. So there, Jeff. Celebrate away, but not much.
It's unclear why Bezos chose this day to emit his first tweet. The mischievous might wonder whether this indicated he wants to buy Twitter. Amazon didn't immediately respond to a request for comment.
What is clear is that here were two tech CEOs who might be amused by selling cars, books, diapers and other everyday household items. Both, however, have higher aspirations.