If you thought thewas pricey, this year's iPhone could take it up a notch.
Apple's flagship iPhone for 2018 is predicted to cost $1,100 (which converts to about £770 and AU$1,415) according to UBS analysts Steven Milunovich and Benjamin Wilson (via Business Insider). That's about $100 over the iPhone X's $999 price tag. The report adds that the iPhone X may be selling , possibly due to the phone's high price.
The cost of owning the most premium smartphones is going up, widening a gap between mobile haves and have-nots. An even pricier iPhone for 2018 would underscore the continuing divide, pricing cost-conscious buyers out of certain innovations.
To counterbalance the rising price of the most premium iPhone in the line, USB analysts suggest that Apple might release relatively cheaper alternatives -- like how theand seemed like a steal when they released alongside the iPhone X -- in addition to discounting older models, like last year's iPhones and the .
According to the report, Apple's strategy could look something like this:
- "Cascade top-of-the-line features down the price curve (screen size, camera, etc)"
- "Move premium customers up the price curve with moderately higher prices"
- "Establish higher price bands based on new features while tapping into lower-end markets with older devices"
Apple is rumored to release three new iPhones in September,: 5.8-inch and 6.5-inch OLED iPhones thought to be the iPhone X successor and its larger "Plus" model, as well as a cheaper 6.1-inch LCD iPhone. Apple is also rumored to release an .
If the UBS analysts' prediction holds true, it's possible that the new OLED iPhones would cost $1,100 or more -- keep in mind that the iPhone X with the most storage already costs $1,149 (or £1,149 and AU$1,829). But at the same time the 6.1-inch LCD iPhone and iPhone SE may give buyers a cheaper alternative.
Apple did not immediately respond to a request for comment.
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