German stage magician Simon Pierro has made something of a name for himself as the "iPad magician" -- using an iPad tablet to perform sleight-of-hand that is pretty amazing -- even watching it on YouTube. However he does it, it's certainly very clever.
Thematically, it goes hand-in-hand with Lego Fusion -- a strange hybrid of building with Lego bricks and playing a game on the iPad, once you have scanned your creations into the app. So Pierro, at the behest of Lego, will be making appearances in Lego stores, working his iPad magic -- with Lego bricks.
"What do you get when you cross Lego bricks, an iPad, and a magician? Cool magic!" Lego wrote. "Watch internationally famous magician Simon Pierro as he puts Lego bricks into his iPad and then pours them back out again."
This is just the first of a series of Lego iPad magic videos from Pierro. If you know how he does it, keep it to yourself: it's much more fun to wonder.