If LaCie is trying to lock up the fashionista market by hiringto tart up their storage devices, Iomega seems to be sending an entirely different message with its "eGo" line of portable drives.
To wit: A few months back it released a version that bore a striking resemblance to a Camo eGo" is also outfitted with a black "Iomega Power Grip," adding "a style of adventure and intrigue to the eGo color kaleidoscope." (Note to Iomega: Overthink much?), and now it's come out with a model dressed in full . The 250GB "
Apparently positioning itself as the bad boy of the storage world, the eGo also continues the camo theme that has increasingly infected gadgets in general, fromand to and the latest . The closest we'll get, however, is some .