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Intuit takes a walk on Wall Street

Intuit today reached outside its home base of personal finance software users with an online investment information service designed to keep brokers and individual investors on top of the latest Wall Street news.

    Intuit today reached outside its home base of personal finance software users with an online investment information service designed to keep brokers and individual investors on top of the latest Wall Street news.

    Called Investor Insight, the service was launched in September as an extension to Intuit's Quicken Deluxe 5 personal finance software for Windows, but it is now available as a subscription-only online service.

    Investor Insight offers company news, research reports, and stock quotes from Standard & Poor's index, ComStock service, and the Dow Jones News Service, updated every 15 minutes. Investors dial a toll-free number to track up to ten securities for $9.95 or as many as 50 a month for $19.95. Each rate includes unlimited downloads.

    The service also offers a personalized report on each subscriber's investment portfolio with customized graphics and tables, three-month price and volume charts on selected stocks, and headlines and news on selected companies. Users can update their personal reports to reflect new investments at any time.

    The sign-up software is available for download from the Investor Insight home page and runs on Windows 3.1 and 95. Intuit is offering users a free 30-day trial that lets users track up to ten securities and receive one company report.

    Investor Insight will compete with similar services from E*Trade and Quote.com, but Intuit representatives said they expect to beat their rivals with their personalized portfolio report. "I don't believe there is anything out there that takes all of the different resources and puts them together in one portfolio report," an Intuit spokesman said.

    E*Trade allows users to place stock or option orders and receive quotes for $14.95 a month.

    Quote.com also provides quotes, business news, market analysis, commentary, and company profiles for a basic subscription price of $10 a month. Quote.com also today extended its services with Qnews, a personalized news service that delivers stories from PR Newswire, Business Wire, and Reuters. The stories are delivered via email for $15.95 per month.

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