Instagram's efforts to one-up Snapchat continue with the addition of animated GIFs in its Stories.
The Facebook-owned social network announced on Tuesday that you'll now see a GIF option when adding stickers to a photo or video in stories.
Powered by GIF library Giphy, you'll be able to browse GIFs that are trending as well as search its library for a specific animated image.
The GIF announcement also included a note promising that in the near future, you'll be able to upload a photo or video of any size to your Instagram story, removing current restrictions.
You'll now be able to pinch and zoom to fit the entire photo into the story, and any extra room left empty by a photo will be filled with a matching custom color gradient.
GIF stickers are available starting Tuesday in Instagram version 29 on iOS and Android devices.
: Tips for using Instagram's photo story feature.