Incipio wants to expand its tech accessory empire.
The company, which makes everything from phone cases to smart plugs, has agreed to purchase headphone and audio-tech developer Skullcandy for $5.75 per share, or approximately $177 million.
Under the terms of the deal announced Friday, Skullcandy has until July 23 to solicit alternative offers from other companies, but all indications point to this as little more than a formality.
"Skullcandy and Astro amplify our dynamic mix of products and brands, while bolstering the technical and operational capabilities that serve as the foundation of our platform," said Andy Fathollahi, CEO and founder of Incipio, in a statement. "The team at Skullcandy and its international presence will also allow us to accelerate the global impact of our multi-brand offense."
How exactly this merger will affect the technology itself remains to be seen. Incipio's focus seems to be more on marketing. This purchase represents another move in horizontal integration for Incipio, so the company may become a more diverse one-stop shop.