Big-screen specialist Imax is rolling out a pilot plan to put VR centres in movie theatres around the world. On Tuesday, Imax announced a partnership with UK cinema chain Odeon and UCI Cinemas Group, which is owned by US movie theatre chain AMC.
The plan is to open a VR centre at Manchester's Printworks Odeon before the end of 2016. To try it out, you'll be invited to step into a pod where a few headsets made by Starbreeze and Acer await you. You'll then don headsets for VR experiences made by movie and gaming studios, ranging from five to 15 minutes long.
This is the first such setup in Europe. Los Angeles will be the first city to have an Imax VR centre, with other cities in China, Japan, the US and Europe set to follow. These various pilot plans will test how customers react and figure out how much people will pay to use the VR systems.