The Interactive Advertising Bureau, the chief trade group of Net advertising, elected several top dot-com executives to its board Tuesday, its latest move to affirm the industry's weight in advertising. Appointed chairman was Shelby Bonnie, chief executive of CNET Networks, publisher of News.com. Steve Wadsworth, president of the Walt Disney Internet Group, will serve as vice chairman and 24/7 Media Chief Executive David Moore was named secretary and treasurer. IAB President Robin Webster was reappointed to her role.
In the past eight months, the group has made numerous strides to establish a dominant voice promoting the online ad industry, which has struggled with the demise of many dot-coms. In January, it elected its first-ever chief executive, Webster. It has since renamed the organization, broken off superfluous relationships, and instituted annual membership meetings. Recently, it introduced guidelines for new, larger online advertising units and issued research on the effectiveness of the Internet for branding messages.