You can't fault HTC for being persistent.
The Taiwanese company, best known for its line of smartphones, will again try to breach the tablet market, according to a report from PC Advisor, who cited a company representative. Beyond acknowledgement of another tablet in the works, the report has little other information on timing, specifications, or price.
HTC declined to comment to CNET.
Another attempt by HTC to make a splash with tablets just underscores the lure of the market, which has generated a ton of cash for Apple, but has yielded little success for basically everyone else. Everyone from Amazon to Google and Microsoft is trying their own hand with tablets. Still, the
HTC tried early on with the
Apparently, the HTC Sense user interface that's popular on smartphones didn't translate as well on tablets.
HTC told PC Advisor that it wouldn't sell a tablet until it had a unique selling point. Indeed, with so many tablets coming out, the company would have a hard time setting itself apart without a standout feature.
It's unclear whether getting back into the tablet business is a smart move. HTC is in the midst of its comeback attempt, having lost its way late last year. Facing weak sales in Europe and a temporary ban in the U.S., the company was forced to warn that its profit and revenue would again fall below expectations.
Earlier this year, the company vowed to simplify its product line and focus on fewer products, resulting in the One line of products. But the phones, as with other competing products, have been overshadowed by Samsung Electronics' Galaxy S3 flagship smartphone.
Updated at 4:03 a.m. PT: to include a response from HTC.
reading•HTC reportedly taking another shot at a tablet
Aug 14•Next top iPhone will support Apple Pencil, 512GB storage, analyst says
Aug 14•Turkey's president threatens boycott of iPhones, other US electronics
Aug 14•Which smart home gadget should you buy first?
Aug 14•Delete old iOS backups to free up tons of space on your Mac