Struggling handset manufacturer HTC may throw its hat into the smart watch ring according to recent reports from Bloomberg.
Citing an unidentified source described as "familiar with the matter", Bloomberg says the Android-based smart watch would feature a camera and be available in retail by the end of next year.
HTC CEO Peter Chou has previously told the Financial Times that wearable technology was a "critical segment" for the company but hadn't put a timeline on the launch of any products.
Many analysts believe that wearable tech is here to stay, with Juniper Research predicting the market to be worth US$18 billion by 2018.
However, even if it has a smart watch in the market by the end of 2014, HTC will be well behind many of its competitors, with Sony on its second-generation tech with the SmartWatch 2 and Samsung recently releasing its own camera-sporting Galaxy Gear watch, to name just two.