Memes often don't seem to have parents.
They appear out of nowhere, and everyone greets them like a remedy for terminal boredom.
This is something that Angela Kahl., the Thompsonville, Ill., woman behind a suddenly popular bumper sticker, has just discovered.
Her $4 sticker, reminding the world that guns don't kill people, but George RR Martin does, was just something she conceived one night while laughing with her husband.
Then another George got involved. Last weekend, "Star Trek's" George Takei happened to feature this bumper sticker on his Facebook page.
The result? "I've been squealing for the last 48 hours," Angela said.
She is a "born and raised Trekkie" and simply cannot believe what's happened to her thanks to one of her heroes.
She told me: "I came home from running errands on Saturday to find my friends squealing on Facebook about Mr. Takei's post, and I've moved a rough guesstimate of 300 since then. And the number is rising hourly."
Kahl was a full-time college student until 2012. She worked as a hotel clerk to make ends meet.
"I was a night shifter so I had plenty of time on my hands to design and work on the store. But as things slowly grew, I needed more time than that," she said.
She isn't sure where Sulu might have seen it.
"I think that it started on 'I Know Memes,' but in a couple of days the image was found on 9Gag," she explained.
Born and raised Trekkies are rare people. They didn't originate entirely on Earth, so their reactions aren't those you might expect.
For Kahl, "the fact that Mr. Takei even saw the sticker is a huge honor."
It's rare that honor actually turns into profit.