Peace and happiness are all well and good, but apparently not as enticing as a new Vaio.
In a just -released survey by the Consumer Electronics Association, computers topped respondents' holiday wish lists of top-five gifts--followed by peace and happiness, big-screen televisions, clothes and money.
Notably, the big-screen TV moved up in the 2007 survey to No. 3 from 11th in 2006. The teen wish list remained unchanged: clothes, MP3 players, video games, computers and cell phones (with international human rights way down the lineup, just under skateboards).
In its "14th Annual CE Holiday Purchase Patterns" study, the CEA predicted that consumers will lay down $22.1 billion on consumer electronic gifts this holiday season. That represents 46 percent of CEA's total projected fourth-quarter revenue for consumer electronics.
"Consumer electronics will be the shining star of holiday retail sales, accounting for 22 percent of all gifts given," said CEA economist Shawn DuBravac. "While overall holiday spending will increase, we found consumers are cutting back on decorations, home purchases and travel, but not gifts, especially electronics. The average CE gift giver will spend $358 on those gifts this season."
Digging deeper into consumers' CE wants, the survey tracked specific gadget gifts on recipients' wanna-have lists. The top-five CE gifts adults yearn for: MP3 players, notebooks/laptops, video game systems, digital cameras and any type of TV. MP3 players, digital cameras, notebooks/laptops, computers and any type of TV round out the top five items on teens' lists.
So how much does happiness go for at Best Buy these days?