Even though Hipstamatic and Instagram, it seems like Hipstamatic is looking to add a little more social networking to its world.
The company announced Wednesday that it's launching a Hipstamatic spin-off app called Oggl for iOS. The idea is for people to take Hipstamatic-like photos and then share them with friends and family.
According to a Hipstamatic blog post by co-founders Lucas Buick and Ryan Dorshorst, Oggl is "a community for creative people to capture and curate their lives through photography." The company is clear that it doesn't want Oggl to be full of photos of people making kissy faces, bottles of beer they're drinking, or blurry and boring images of friends.
"Oggl isn't a fuzzy snap of cooking solo on Tuesday -- it's dinner at French Laundry," Hipstamatic wrote. "Oggl isn't screenshots of your favorite album cover -- it's when you hung backstage with the band. Oggl isn't ducklips or bathroom selfies -- it's living like you mean it, your best creative work, and amazing life moments."
As Instagram has grown in breadth and popularity -- it now touts more than The Next Web.-- it has left other photo apps, like Hipstamatic and , in the dust. Currently, Hipstamatic has 4 million users, according to
While Oggl is Hipstamatic's foray into social networking, it's not dropping its partnership with Instagram. All photos on Oggl can easily be shared on Facebook, Twitter, Foursquare, Tumblr, and Flickr.
Currently, Oggl is a free, invite-only app that comes pre-loaded with five situational shooting settings: nightlife, food, portraits, landscapes, and sunsets. For more lens and film options, Oggl offers two subscription plans, either monthly for $0.99 or yearly for $9.99.