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Hillary Clinton uses social media to launch aggressive ads against Trump

Technically Incorrect: The day after Donald Trump wins in Indiana and becomes the presumptive Republican nominee, his likely Democratic opponent goes straight to Twitter and Facebook to attack his very being.

Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.


A unified stab in the back?

Hillary Clinton/Twitter screenshot by Chris Matyszczyk/CNET

Donald Trump adores the immediacy and spontaneity of social media.

He believes, indeed, that it's one of his great advantages.

However, no sooner had he become the presumptive Republican candidate on Tuesday by winning in Indiana than his likely opponent, Hillary Clinton, launched attack ads aimed at his very essence.

Naturally, she used the immediacy and spontaneity of social media to do it.

Posted to her Twitter account and elsewhere, one ad features Trump's boast that he's going to be a unifier. In essence, the ad paints him as the same kind of unifier as was the Unabomber.

The ad is a series of scenes in which members of his own Republican Party discuss just how unified they are in their distaste for him.

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Everyone from Mitt Romney to Jeb Bush to Marco Rubio to the late, lamented Ted Cruz line up to offer quotes that are as forthright as they're critical.

Even former HP CEO Carly Fiorina gets a cameo with her description of Trump: "The man who seems to only feel big when he's making other people look small."

It's not a pretty picture for Trump and it is, indeed, just the sort of thing he himself would release if he were running against himself.

The second ad offers glimpses of Trump's world view.

His need to deport Mexicans is juxtaposed against his vow to keep all Muslims out of the United States. Indeed, so many of his more colorful -- and, in some ways black-and-white -- statements are featured in all their regal glory.

These are, of course, only the first skirmishes.

It seems clear, though, that Clinton wants to meet Trump on his own supposed strong ground -- the likes of Twitter and Facebook. (Trump has declared he's one of Facebook's "biggest stars.")

If there's one thing that seems certain, it's that social media will become the first port of name-calling for both candidates.

If we marvel and groan at the way anonymous trolls toss their wicked thoughts onto social media, we'll surely be mesmerized at what both campaigns will create in order to besmirch their opponents.

Who can wait?

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