We love to love old. Throwback Thursdays. Flashback Fridays. '80s covers bands. Most often we love it for the novelty. It's fun, but ironic. Particularly with technology, it's rare that we see true value in the old. "Here's To Being Brave" challenges that.
The short film follows an elderly man at the "Life is Beautiful" festival in Las Vegas. He's carrying a (you remember them, they were the original iPods). He looks lost, and a little lonely. But when he shares what's on the Walkman with other concert-goers, we see that even old technology can give us something beautiful.
"I've watched my own father try to figure out how to transfer music to his iPod, so it just didn't seem right to give Mac updated technology." director Ryen McPherson told me. "We wanted the backstory to transport viewers to a time when we used to share mix tapes with each other. Anyone who grew up in the '80s or '90s can remember how amazing it felt to be given a compilation of songs from someone you love."
Watch the video below. You may even shed a tear or two.