Google's senior executives are becoming fine mannequins for the company's products.
Only the other day, Eric Schmidtthe very exciting new Moto X phone.
Both Larry Page and Sergey Brin have made everywhere a catwalk, by donning their Google Glass and, perhaps, taking out extra insurance.
Who can forget the touching attempt at normality of Brin?
Yet now word reaches me of an even dizzier display of a Google executive and their nose-balanced toy. For Larry Page wore his Google Glass on Friday while performing the role of groomsman at a wedding.
The Daily Mail breathlessly reveals pictures of Page taken in Motovun, Croatia, where his brother-in-law McLain Southworth married Yasemin Denari.
There is Page in beige. He is accompanying a very fetching bridesmaid down the aisle. Wait, there is he accompanying another bridesmaid, arm in arm.
He is wearing Google Glass. They, oddly, are not. Were there no spares available?
The Mail insists that, even during the ceremony, Page was fiddling with his machinery, as if he needed to turn the camera on and off, set it to record, or -- who knows -- read an important e-mail from the NSA.
Gazing at the images, Page has his hand far too often up at the controls, near his right eyebrow. This is not a good look. It's as if he's constantly steadying a magnifying glass.
There surely have to be a series of catwalk moves, perfected by the Glass pioneers, so that the general populace doesn't think them several groats short of an oat.
Still, as a comely piece of marketing for a product that might well send human civilization further below the waterline of sanity, it is quite brilliant.
Some, though, might wonder what the bride and groom thought about it. Would it be: "Oh, that's so cool"? Or might it be: "Oh, that's so Larry"?
I expect to see the wedding footage taken with Page-worn Google Glass to be available on YouTube very soon.
I also expect extremely posh wedding planners to see Google Glass as the must-have accessory at all future society weddings.