Google has come up with a new way of showing pictures online and on your mobile phone. The WebP image format compresses pictures to make file sizes smaller without losing quality, which is handy as accessing the Web on your mobile becomes the norm.
Online images need to be compressed in order to load faster, but this can involve losing picture data. Google reckons the lossy JPEG format is ten years out of date, so WebP is a lossy format taking advantage of modern know-how.
Specifically, Google's open-source VP8 codec. Technology from VP8 video infra frame coding is wrapped in a lightweight RIFF container to create image files roughly 40 per cent smaller than JPEGs, PNGs and GIFs.
Google is offering WebP for developers to play with. In the meantime, the big G should think about a snappier name.