While it may not be a case of information highway or bust, General Motors is putting a lot of muscle behind its new Web site in hopes that it will propel GM to the status of premier automobile marketer on the Net.
The world's largest automaker claims that its Web site will become one of the Net's largest integrated projects, with more than 16,000 separate pages and 98,000 links.
The GM home page links to pages of GM divisions. Buick's site allows customers to configure and price a new car. Cadillac's site links to those of local dealers. Chevrolet's Web site is the pilot point for calculating loan and lease payments with General Motors Acceptance Corporation, GM's finance company. Saturn's Internet site soon will allow shoppers to electronically browse the used-car inventory at local dealerships.