The leading e-tailer is offering customers the opportunity to pre-order the invention, even though the device doesn't have a price and, frankly, no one even knows what it is.
"'IT,' also known as 'Ginger,' has not yet been released by its inventor, but we'll be glad to notify you by e-mail when we actually know what IT is and if IT will be available for purchase from Amazon.com," the company said in a note to customers on its product page for Ginger.
Amazon launched its Ginger page earlier this week, company spokesman Justin Osmer said Thursday. The company set up the page because of the interest surrounding the new device, he said.
"We're just having some fun with this," Osmer said. "The public is interested in this new product, so we thought it was appropriate to provide some information about it, or as much as we know, which is not a lot."
Speculation has run rampant about the nature of Ginger since Inside.com reported earlier this month that the device was mentioned in a book proposal from Steve Kemper with Harvard Business Press. Initial reports indicated that the device would be "world changing" and would directly affect billion-dollar old-school companies.
Kamen has since played down the impact of the new device, which is not scheduled to be released until next year. A patent application filed by Kamen's company, DEKA Research and Development, indicates that Ginger may be something akin to a scooter.