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Gazelle sells original iPads on new Web store

Beginning with the original iPad as a test case, gadget trade-in service Gazelle is now selling on its own Web store devices that it's bought from customers.


Gazelle, which has a long history of buying used gadgets from users, is now running a pilot program to sell some of them back on a standalone Web store it launched today. The store sells all six models of the original iPad, which is being sourced with units Gazelle bought off its customers.

"We have been exploring the development of an e-commerce experience, and the iPad presented us with a perfect set of circumstances to get out in front of customers with a simple pilot," said Israel Ganot, co-founder and CEO of Gazelle, in a statement.

Ganot says the pilot is the direct result of the company netting a "record number" of trade-ins of the original iPad after its sequel was announced, and that it's "the first step of many" on the way to the company selling other gadgets. Gazelle already has its own shop of lightly used items it sells through a specialty store on eBay, though this new store gives the company more control over pricing mechanisms, design and customer data.

"Through the pilot, the company hopes to better understand consumer demand for buying high-quality used electronics and develop customer feedback it would use to define a future solution," the company said in its press release about the storefront.

Gazelle's new iPad storefront.
Gazelle's new iPad storefront. CNET

As for prices, the six models run anywhere from $379.99 for the 16GB Wi-Fi model, all the way to $479.99 for the top of the line, 64GB version with built-in AT&T 3G. Bundled with those units is the original box, charger, dock cable and manual, along with a 30-day return policy. The service's storefront says that the displays are "flawless" and the units have "minimal signs of wear from normal handling, such as light scratches."

The same units at the time of writing would fetch $183 to $306 from the lowest to the highest model if sold to Gazelle. That's a constantly moving target based on the company's pricing engine, which grabs sales data from around the Web to determine market value. Gazelle offers customers who sell their device free protection on that price, as well as offering a higher amount if the price goes up at the time it's evaluated by the company's staff.

The price of the first-generation iPad has dropped considerably since the announcement of the iPad 2 in March. Retailers, including Apple, have sold both new and refurbished units at up to $300 less than prices that held for a year. Apple continues to sell refurbished versions of the original iPad starting at $349 and going up to $659, all of which come with a one-year warranty, as well as a new battery, and aluminum casing.

Gazelle says this first batch of stock is roughly 1,000 iPads.