Acting on its promise to cut prices, Gateway on Monday introduced several lower priced machines and said it is cutting the price of most laptops by $100. CEO Ted Waitt told analysts last week that the company would chop prices in an effort to regain lost market share. He said the companya $999 laptop with DVD player and a $499 server, both of which the company did Monday.
The Poway, Calif.-based PC maker plans to boost its marketing budget, with a blitz planned to coincide with the Winter Olympics. Waitt plans to discuss that effort at the Goldman Sachs Technology Conference next week.