The success of the iPod has been described as "phenomenal, unbelievable, fantastic." And that was just Gates talking about it on Wednesday.
But despite coming from behind, Gates thinks that Microsoft can win some pocket share for its own media player, over time. While today's music players are largely islands, the Microsoft chairman paints a picture of a future in which all manner of devices--from cars to music players to digital cameras--all share data.
And as Gates, Microsoft has no intention of being No. 2 at anything for too long.
"We want to either be No. 1 or on our way to being No. 1," he told the crowd.
In the first part of a two-part interview, Gates talks about the Zune and some of the things that itsmakes possible, as well as about the sweeping changes Microsoft is making with Office 2007, the revamp of the ubiquitous software package. In the second part of the interview, published Friday, .
Gates: No. It turns out the stores weren't open at midnight, so we're glad that they waited to come in. The Zune is something we've done a really great job on the manufacturing piece, so there isn't this need to say, "Boy, I've got to get it," because we actually have quite a bit of volume.
We expect to do quite well this holiday season. The orders from the retailers have been great. And then, well, who knows what the regularity will be? But, certainly at least every year, you can do more, including things that work on the existing hardware, and then new hardware as well.
Apple Computer has built a pretty big lead with the iPod. Why is it a market that's important to go after? Why develop the Zune at all?
Gates: You're going to have entertainment capability built into the car, and we're working on that with the car manufacturers. You're going to have it in the new-generation set-top box. You're going to have it in your phone, you're going to have it in your PC, and you're going to have some dedicated devices--dedicated media devices.
We thought to really fulfill our vision of connected entertainment that we wanted to have a device that had the wireless connection. Obviously, the iPod doesn't let you do third-party software, doesn't have a wireless connection--so, the connected entertainment vision, we can build on Zune and do some new things.
The wireless connection is the main thing that stands out about the Zune. Right now, that's just for beaming media files to another Zune. What kind of doors does it open down the road?
Gates: They'll figure out--the product group--exactly what to do. But (it'll be) things like just listening in or, as you go into a sports stadium, being able to see replays and information; as you go into a store, being able to listen to things, see what's on special there.
There's a ton more that we can do with Wi-Fi. In that sense, the device is future-proof, in that we can download software onto these devices to do a lot of those new things.
What about beyond wireless? You guys have talked about this being a first device and there being a lot of other things that you want to do. Is there room for a device beyond the cell phone that does things that we don't really think about doing on a portable device today?
Gates: We'll do more things. But, you know, we're vague and mysterious about what that is. I mean, but we're not just going to do media; we'll do more.
Now then, again, you may want to have a great user interface so whatever single thing you're doing, the device can still be great. Like if you just do music and no video, (that) can be great. If there are things that are more interactive you want to do, those can come onto the device.
As you think about devices working together--if you take a picture with your camera, you might want it to go onto this large hard disk, so you don't have to think about changing your flash (card), or things like that.
So (there are a) number of scenarios where devices start working together in a more synergistic way, even discovering each other. You go near to a big screen, or go near to some better speakers--can you, over the wireless, find those, connect up? Another music collection, can that be remotely accessed?
The car is a great example. You want to use the speakers there and the screens there, but you don't want to have to copy all your (music) collection. We look a lot at these device interaction scenarios. That's why we talk about it as user-centric, because you won't want to think about just maintaining stuff on one device and moving them around yourself. You'll just think of your playlists as being essentially in the "cloud," and they show up on any device that you say that you're a common user of.
Looking at Office--big changes this time around. The
Gates: Well, first of all, there's no effect on companies really. It's just as an individual, when you fire up Word 2007 you go, "Wow, those options are right there. You know--all the familiar stuff that you use regularly is just there. It's pretty obvious what we've done, but you'll probably take the first half-hour getting used to those things.
We have over a million users on the thing now, we understand the usability quite well. People adjust very quickly. In fact, within a few days, people do not want to go back to the (old) version becausethat screens are bare now, and instead of burying things in a two-level menu, just (has) them out there.
It was a very risky thing to do, and Julie Larson-Green and the team who internally championed that, I love what they did. It's been less controversial than we expected. You know, the world's most-used application, as you say, hundreds of millions of people who know just without thinking, you know, fifth menu, seventh item, they're going to have to look at that ribbon, but they'll find what they want. It's not like you need to go to a training session. You just need to sit there and look at the screen.
Remember part of the reason we took this leap is that some of the great things we've done in Office people would say, "Hey, why don't you have a feature to do this?" And we'd say, "Well, that's interesting, we do have a feature to do that."
And I, myself, PowerPoint is an example. Excel and Word, I kind of know most of it, and I know where it all is. PowerPoint, I'm not the heavy user. Animations, I've just never used them. Now it's pretty easy for me. I'm (in favor of) the risk that was taken, because it's very important to have a culture that's willing to take that kind of risk.
Similar thing on file formats. Again, people are used to those formats the way they are. Why go with
Gates: Well, to be clear, we support the old file formats, totally and completely. If you (have Office) 2003, we have these add-ons that just come down over the Internet that can even read the new format in the old version, which is an amazing thing that we have not done before. In Office 2003, we put in a futureproof converter architecture that could go find on the Internet the things for any future format.
The simplest thing, of course, is to upgrade to 2007, but if your company standard won't let you or whatever, fine.
The XML format is there for a very important reason. XML has become--starting with work we and others did in 1996--it's become the way that you can exchange rich data. Whenever you want to read and write data outside of documents, in the past, you had to understand the structure of our application and the command structure, and you could even become very version-dependent on that. Now all you do is say, "Hey, here's a named XML range, read out the data."
So we put a big investment in the XML format documents. People can set the thing to save in the old format only, if they choose to do that, or they can save in the new format. But you're right, that's a new thing. And we had to think hard about, "Yes, this is important to do." And then we went and documented the formats in a standards way.
Looking out, what are some of the tasks that workers don't do from their desks today that are the information worker tasks of the future?
The big emerging activities are, No. 1, real-time communication. (He points to a traditional desk phone.) In terms of how you conference, you can't screen-share, you. That phone, you'll laugh at that. That's worse than the typewriter. We've . It gives you the video, gives you the integration with voice mail, e-mail, all those things. So I'd put that No. 1.
I'd put collaboration No. 2, and that's where SharePoint comes in in a deep way. I'd put business intelligence No. 3, a very deep thing, I'd put aids to buying and selling tasks that you do as a consumer or as you do as a business. There's a lot of horizontal things we see ourselves doing there that will be pretty important.
So, you know, it's a fun time for us, because Office 2007 is such a big deal. Now we get to step back and think, "OK--where do we go from here?"
And those areas I touched on. Well, the relationship to the mobile phone, I'd add that as well. That Office works super well with Windows Mobile. There's a ton more we can do in scenarios that span mobile phone and Office and lead in that.